What is Local Lens?

Based in Danvers, Massachusetts, Local Lens Strategies is a marketing consulting brand dedicated to helping local businesses thrive. Local Lens specializes in creating community-focused strategies. From social media campaigns to content and branding, we connect businesses with the people they serve.

Our Mission:

At Local Lens, our mission is to grow local businesses by connecting them with their local communities. Our mission goes beyond just marketing. In order to ensure our partnerships strengthen not only us and the businesses we work with, but also the communities we are working within, a portion of our proceeds is donated to local charities. With a true “local lens,” we bring authentic, personalized, and effective solutions to help your business grow where it matters most—at home.

Who We Work With:

We proudly partner with all kinds of local businesses—big or small, established or just starting out—to help them grow, connect, and thrive. Whether it’s a family-owned shop, a neighborhood restaurant, a local service provider, or a new start-up, we value building genuine relationships and creating opportunities for collaboration. We strive to bring local ideas to life and strengthen the network of businesses that make our community so special.

What We Offer:

We offer social media content that captures the heart of your business and connects you others. From engaging posts and captions to consistent branding across platforms, we help local businesses stand out online. We also assist in organizing community opportunities—like setting up tables at local events or markets—to increase visibility and engagement. Inn-person connections not only build stronger community ties but also provide authentic moments to share online, turning every event into a chance to grow your brand presence both locally and digitally.